Corporate Branding. (GOOD?)

by Mateo

Everywhere I look Red Bull is sponsoring an event that works to promote music and culture. Educating people that previously may have never had the exposure to what they’re seeing or hearing, while at the same time creating a platform for artists to promote their work. I know deep down Red Bull like any other cola brand, is a marketing machine with its number one goal being to make the fat stacks, but the effort + dedication its team put into promoting stuff I enjoy is enough for me to lend my support.

Note: This was not written with a public health perspective. I do not condone drinking more than a few of cans of this stuff a week.

Shout ooot to Nina, I’ve discovered a few different artists through RBMA.


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Hedspin slaying Vancouver Red Bull 3 Style


YouTube Direkt

Red Bull BC One 09 Highlights


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3 Responses to “Corporate Branding. (GOOD?)”

  1. soo says:

    I’ve been off the energy drinks for a couple years, but that shit used to be like crack to me…

  2. Thanks, Mateo. I’ll be writing another post on the int’l participants for 2010 soon.

  3. Matéo says:

    Looking forward to it Niña!!

    It is crack Soo.

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